Denemek ALTIN - Özgür
How One Founder Went From Laid Off to Project Management Pack Leader
Inc.
|Winter 2025
When the founder of L'Renee & Associates lost her corporate job, she bet on herself-and built one of the country's fastest-growing private companies.
-
LaToshia Norwood, founder, L'Renee & Associates
The founder of L'Renee & Associates (LRA), LaToshia Norwood, remembers when her usually soft-spoken husband gave her an unusual pep talk.
Freshly laid off from her six-figure project management job, she spent days perfecting her website and pitch decks but avoiding the real leap.
“I wish you'd hurry up and fail,” he told her. His comment wasn't cruelty. It was a dare. He knew failure would sharpen her. That nudge pushed Norwood into motion and laid the foundation for LRA, now a multimillion-dollar project management consulting firm based in Houston. LRA has earned a spot on the Inc. 5000 list of the country's fastest-growing private companies.
Embracing her identity
Bu hikaye Inc. dergisinin Winter 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Inc.'den DAHA FAZLA HİKAYE
Inc.
ACTION items
HOW TO NEGOTIATE PAY RAISES
3 mins
Winter 2025
Inc.
SNEAKER KING
Former Yeezy innovator Omar Bailey is disrupting the sneaker industry with his streamlined production and viral footwear drops at Fctry Lab.
3 mins
Winter 2025
Inc.
DEEP IMPACT
Reinventing decades-old technology, the founders of Vaulted Deep went underground to fight climate change.
2 mins
Winter 2025
Inc.
MAKE AI YOUR STRATEGY CONSULTANT
Traditional consulting, whether delivered by internal or external consultants, often dances around uncomfortable truths.
1 min
Winter 2025
Inc.
Takes One to Know One: The Makings of a Grade A Manufacturer
When Pure Manufacturing's founders couldn't find a reliable manufacturer for their dietary supplement company, they launched their own.
2 mins
Winter 2025
Inc.
A Renovation Business That Helps Workers Build Careers
Pennsylvania construction company Porter Family Exteriors finds success by remodeling its work culture and developing a long-view strategy for growth.
2 mins
Winter 2025
Inc.
The Blueprint: Challenging the Ad Industry to Do the Most Good
Award-winning advertising agency Elite Media, LLC, is Black-owned, women-led, and committed to producing exceptional work that serves the greater good.
3 mins
Winter 2025
Inc.
EMPOWER PLAYER
Actively Black isn't just an athleisure line—it's a movement.
3 mins
Winter 2025
Inc.
How a Biotech Engineer and Toxicologist Built a Global Brand to Change Wellness
Using patented purification methods and a community-first growth strategy, the Root Brands is redefining what it means to build a science-led wellness company.
2 mins
Winter 2025
Inc.
The CEO Who Stopped Chasing Critics and Started Growing Faster
Mahsam Raza built The Dua Brand into a multimillion-dollar fragrance company by focusing on customers who mattered most.
2 mins
Winter 2025
Listen
Translate
Change font size