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68% MSME Retail Owners Witness Growth in Business Post-adoption of Digital Tech: Report
Images Retail
|July 2024
An overwhelming 68% Micro Small Medium Enterprises (MSME) in the country acknowledged the growth and beneficial impact of adopting digital technology on both their businesses and personal lives.
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About 31% indicated that digital technology has enhanced business growth by improving operational efficiency, while 27% reported increased sales and income due to technology adoption. As for the main challenges in using technology for business operations, 36% cited resistance to adopting new technology, and 18% struggled with the high costs associated
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