The Avenues - Riyadh rising fast as city's next icon

THE Avenues - Riyadh, one of the most ambitious mixed-use developments in Saudi Arabia, continues to make steady progress across its various phases, cementing its role as a landmark destination that will transform the commercial, retail, hospitality and residential landscape of the capital.

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A project by Shomoul Holding Company, reviewed and supervised by regional architecture and engineering firm Pace, the development has reached 50 per cent completion since breaking ground in 2022.

Situated in the northern part of Riyadh at the intersection of King Salman Road and King Fahad Road, The Avenues - Riyadh spans over 390,000 sq m, with a total built-up area of 1.87 million sq m. Designed as one of the largest mixed-use destinations in the Middle East, it will feature a diverse blend of retail, lifestyle, hospitality and entertainment experiences.

The masterplan includes three landmark hotels, Waldorf Astoria, Canopy by Hilton, and Conrad, alongside a premium residential tower, a state-of-the-art office tower, and extensive parking facilities for more than 14,000 vehicles. Beyond its physical scale, the project is also a driver of economic opportunity, expected to create more than 20,000 jobs for Saudi nationals.