LUXURY WITHOUT COMPROMISE

Paragon Trading chairman and CEO Christopher Liang offers a refreshing approach to building a premium wine and spirits empire for the modern age.

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THE WORLD OF FINE BEVERAGES IS CONSTANTLY in flux. The value and perception of a brand hinges on several shifting variables: supply, competition, and consumer demand. What's more, as wine and liquor-producing regions grapple with the effects of climate change, environmental factors are becoming increasingly consequential. In response, some of the leading wineries and distilleries have adopted proactive, climate-friendly practices that have resulted in top-tier, high-end vintages and liquors.

Paragon Trading, a premium producer and distributor of fine wines and spirits, is acutely aware that staying at the forefront of the beverage industry requires a keen awareness of market dynamics as well as an unwavering commitment to quality.