Homecourt For adding luxury to sustainable, nontoxic household products

CLEANING YOUR home is hardly a sexy undertaking. But when you’re obsessed with design, cleanliness, and things smelling good, it can be joyful.

- 

At least, that's how it was for Courteney Cox, the Friends-famous actor and director who has been hosting regular Sunday suppers at her Malibu home for nearly 20 years.

When investor Bilal Mekkaoui (who took HelloFresh public, among other companies) attended one, he was so impressed by her homemaking that they began discussing launching a business, starting with candles. Then they met Sarah Jahnke, a veteran of L'Oréal's Viktor & Rolf and Proenza Schouler arm, and imagined a new category: high-end "beauty care" for the home.

Launched direct-to-consumer in 2022, Homecourt's products—including a surface cleaner, dish soap, a signature $45 room deodorant spray, and, yes, candles—come in attractive 100% postconsumer recycled bottles that are filled with proprietary formulas, all containing U.S.-made ingredients. "Our differentiators are fine fragrance, skincare-grade formulas, and clean packaging," says Jahnke.