Facebook Pixel FLY VS FLY | Fast Company - business - Bu hikayeyi Magzter.com'da okuyun

Denemek ALTIN - Özgür

FLY VS FLY

Fast Company

|

September 2022

FLYING CARS ARE PROJECTED TO BE A $1 TRILLION MARKET BY 2040. THE STORY OF TWO COMPANIES, ONE LAWSUIT, AND THE DREAM TO RULE THE AIR.

- COURTNEY RUBIN

FLY VS FLY

DON'T CALL IT A FLYING CAR. THE VEHICLE, WHICH LOOKS LIKE A SPACE-AGE TADPOLE THAT'S SPROUTED SPIKE-TIPPED WINGS, CAN TAKE OFF AND LAND VERTICALLY, MEANING THAT IT DOESN'T REQUIRE A RUNWAY, AND ONCE IT'S ALOFT, IT FLIES LIKE A SMALL AIRPLANE. MAKE THE MISTAKE OF REFERRING TO ONE OF THESE NOT-HELICOPTER-NOT-AIRPLANES AS A "FLYING CAR" TO ANYONE IN THE BURGEONING MARKET, AND INVARIABLY THEY'LL SQUAWK: IT SOUNDS TOO MUCH LIKE SCIENCE FICTION, LIKE SOMETHING THAT IS NEVER GONNA HAPPEN. (THEY ALSO HATE THE JETSONS THEME SONG AND CAN RECALL WITH SURPRISING ACCURACY EVERY NEWS PROGRAM THAT HAS USED IT.)

AS YOU BOARD, ARROWS guide you across a kind of bridge that weighs you. Infrared sensors detect if your luggage is hard- or soft-backed, and more important, if you have to wait for the next flight because it’s overweight. Every gram matters. The batteries powering this thing to 2,000 feet are electric. You will not be getting an extra ice cube in your drink.

This on-ramp procedure is still on the drawing board—in this case, the walls of Archer Aviation’s Mountain View, California, design studio, where scenes are annotated with dozens of handwritten Post-its. So when I enter the vehicle’s four-passenger cabin, I just hop in right behind the pilot’s seat. I set my phone down on the induction charger and lean back in my ergonomic seat, which feels surprisingly like a recliner for something that isn’t padded and doesn’t actually recline.

Fast Company'den DAHA FAZLA HİKAYE

Fast Company

Fast Company

TOMORROW.IO: FOR PREDICTING HYPERLOCAL WEATHER BEFORE IT'S A PROBLEM

MANY PARTS OF the world that are most vulnerable to extreme weather events, such as hurricanes and flash flooding, are also the ones that legacy weather-forecasting systems overlook.

time to read

2 mins

Spring 2026

Fast Company

Fast Company

ABRIDGE: FOR RELIEVING DOCTORS OF CHART-WORK DRUDGERY

ABRIDGE HAS CHANGED THE way thousands of doctors practice medicine.

time to read

1 min

Spring 2026

Fast Company

Fast Company

TBPN: FOR CREATING SILICON VALLEY'S GO-TO TECH NEWS NETWORK

PRODUCERS AT CNBC WAKE UP IN the morning and look at the public markets in order to plan the day's lineup.

time to read

3 mins

Spring 2026

Fast Company

Fast Company

CADENCE OTC: FOR MAKING EMERGENCY FAMILY PLANNING CONVENIENT

IN 2024, CADENCE OTC LAUNCHED a low-priced morning-after pill and placed it somewhere no one else had: convenience stores, where people need it the most.

time to read

1 mins

Spring 2026

Fast Company

Fast Company

DOORDASH: FOR DELIVERING A CUTE LAST-MILE ROBOT NAMED DOT AND REWARDS FOR DINING OUT

DOORDASH DElivers millions of orders every day, and its newest couriers are ready to roll.

time to read

1 mins

Spring 2026

Fast Company

Fast Company

SUBLIME SECURITY, CYERA, CHAINGUARD, HORIZON3.AI - FOR TRANSFORMING CYBERSECURITY'S BIGGEST PROBLEM INTO ITS MOST PROMISING SOLUTION

IT'S NEVER BEEN A BETTER TIME TO BE A HACKER. A STAGGERING NUMBER OF ORGANIZATIONS ARE such easy digital targets that the costs of all the scams, malware, ransomware, and nation-state attacks could top $10 trillion worldwide in 2026—and then there's incalculable political and reputational fallout that comes from high-profile hacks.

time to read

5 mins

Spring 2026

Fast Company

Fast Company

TUBI: FOR REIMAGINING FREE, FAN-FOCUSED TV

IT'S ONE OF THE TRICKIEST QUESTIONS FOR ANY LEADER, ESPECIALLY IN TIMES OF TRANSFORMATIVE CHANGE: WHEN TO FOLLOW THE HERD AND WHEN TO GO IT ALONE.

time to read

8 mins

Spring 2026

Fast Company

Fast Company

REDDIT: FOR REMAINING AUTHENTICALLY HUMAN IN THE AGE OF AI

LAST FALL, CHIVES TOOK OVER REDDIT. IT STARTED WHEN A COOK WHO BELONGED TO THE MASSIVE SOCIAL SITE'S R/KITCHEN CONFIDENTIAL COMMUNITY PLEDGED TO PRACTICE his chive-cutting skills every day and post photos so that others could rate his technique.

time to read

10 mins

Spring 2026

Fast Company

Fast Company

THE ONION: FOR PROVING THAT PRINT ISN'T DEAD - ESPECIALLY IF IT'S FUNNY

TODAY, THE GRIM MANTRA THAT “print is dead” seems all but a given.

time to read

1 min

Spring 2026

Fast Company

Fast Company

ROW 7: FOR INVENTING ENTIRELY NEW VEGETABLES AND RESHAPING THE FOOD SYSTEM IN THE PROCESS

ONE NIGHT IN JANUARY, CHEF DAN BARBER AND HIS TEAM ARE GATHERED IN THE KITCHEN, PLATING COURSE AFTER COURSE OF VEGETABLES.

time to read

6 mins

Spring 2026

Translate

Share

-
+

Change font size