FLAVOURS OF INNOVATION

HOW THESE START-UPS ARE GIVING A DESI TWIST TO SAUCES AND CONDIMENTS

- PAROMITA GUPTA

VIDUR KATARIA founder and director, MasterChow

"OVER THE NEXT THREE-FIVE YEARS, SPICY CONDIMENTS ARE EXPECTED TO SEE SIGNIFICANT GROWTH, WITH KOREAN FLAVOURS LEADING THE CHARGE"

Inception year: 2020

Funding raised: Seed

Founders: Vidur Kataria and Sidhanth Madan

Key products:

Delhi Belly (Sweet & Spicy Cooking Sauce), and Kinky Korean Stir Fry Sauce

ARJUN RASTOGI, co-founder, Naagin

INDIA IS THE LARGEST PRODUCER, EXPORTER, AND CONSUMER OF CHILLIES GLOBALLY, BUT THE BEST-SELLING HOT SAUCE IN THE COUNTRY WAS AN AMERICAN PRODUCT USING CHILLIES FROM MEXICO. IT JUST DIDN'T ADD UP"

Inception year: 2019

Funding raised: Seed

Founders: Arjun Rastogi, Mikhel Rajani, and Kshitij Neelakantan

Key products:

Naagin Green Chilli Sauce, Naagin Garlic Hot Sauce, and Naagin Hot Sauce

CHANDAN POLEKAR, CEO Winn Foods

ONE OF THE KEY TRENDS WE'VE NOTICED IS THE DEMAND FOR CLEAN-LABEL PRODUCTS, FREE FROM ADDITIVES LIKE MSG WHICH IS OFTEN FOUND IN CHINESE CUISINE"

Inception year: 1989

Revenue for FY24: Above 100 cr

Founders: Rajesh Gandhi and Nitin Gandhi

Key products:

Schezwan Chattak Chutney, Manchurian Manchaha sauce, Green chilli Mirchilli sauce, and Chilli vinegar Sirkedar Natural

SAGAR MERCHANT, co-founder, Kaatil