Are You Feeling the Squeeze?

Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.

- 

1/ Find pricing options for everyone.

"Our challenge is finding the right balance between our daily customers, who might get a cold brew every afternoon, and those who view us as a 'treat'-coming in for our boba or jelly sips. For everyday visitors, we're very mindful of keeping costs reasonable. For those treating themselves, we have premium offerings like Stuffed Sips, which come at a higher price point due to extra ingredients and customization. So far, this approach has helped us navigate rising costs while still offering value." -ANDREW MOGER, founder, Cool Sips

2/ Cut underperforming products loose.