We allow you to say No!

What's ETA status of real consent, useful personalisation, technology for the everyday commuter and data ethics in the super-busy travel terminal? Anytime now or are we still catching this bus?

- By Pratima H

Too many apps still behave like they need a passport to your entire digital life just to sell you a ticket. Is that a technology problem or something else. Let's take a seat besides Reeva Sakaria, Co-Founder at Yatri and know more as she gives a good window-seat view of everything new and challenging that surrounds this industry. She also shares arrival details of ONDC-backed QR ticketing, hyperpersonalisation, GTFS (General Transit Feed Specification), multimodal mobility, localisation, super-apps and the conspicuous absence of user-consent and control in app permissions.

Where- and with what outcomes- has technology been used in various areas of your business so far- specially in hyperpersonalisation, price forecasting and optimisation, CRM, vendor ecosystem, operations and inventory management?

At CDP Yatri Railways, we use technology to make travel simpler and more commuter-friendly. Al helps us personalise routes, alerts, and offers, while also turning complex railway updates into easy messages. With ONDC (Open Network for Digital Commerce)- backed QR ticketing, commuters get quick, paperless access and smooth multimodal connectivity. Behind the scenes, predictive analytics improve demand forecasting, pricing, and operations—reducing delays and costs. Together, these innovations make Yatri a future-ready mobility platform designed around real commuter needs.

Why is Yatri different from other players - and is technology playing a role in that?