The Tritone Paradox hits again, this time for AI

Is AI a good groove for music or something that does not sit well in the pitch that various artists and composers create their work in? A lot here depends on the perception, context and individual scales of a person and can be ascending or descending depending on who is playing it. And whether or not you think- C'mon, music is free!

- By Pratima H

Just a few months back over 1000 musicians released a Silent Album in UK featuring recordings of - guess what- sheer silence. They wanted to protest against the incidence of AI training on musical works without a license. The album, which had 12 tracks, was interestingly labelled 'Is this what you want? The question is - even if the answer is 'No', what tools and solutions do we have for those who want to be on the right side of fairness and copyright laws? Turns out Meghna Mittal - Co-Founder and CRO at Hoopr, India's first music licensing platform (as it claims), has some answers. Let's plug in our earphones to this new track for more..

What made you compose something like Hoopr? Is it pro-Al or fighting against it?

We are a music licensing platform that has introduced India's first AI-powered features to help brands find the right music fit and generate fresh content ideas for their reels / campaigns. It is built to bridge the gap between content creators/brands and music IP owners, addressing the prevalent lack of understanding regarding music rights in India. Ours is a first-of-its-kind, self-serve, automated music licensing marketplace- and our idea is to make Bollywood and regional music easily accessible and legally licensable for brands, agencies, and content creators. Our use-case is different from the other use-cases that have prevailed so far. Because even 'using music' is a use-case. That's where the lines get blurred and most of us, including industry professionals, are unable to differentiate between various areas- free, master, publishing and other underlying rights (unlike in the West where structures are clearer).