How Cloud Technology is Empowering Indian SMEs: Key Insights from Tata Teleservices and CyberMedia Research

India's booming economy and the robust digital infrastructure are fuelling a wave of innovation, with businesses of all sizes - from established enterprises to agile small and medium enterprises (SMEs) - embracing powerful new technologies. Underpinning this growth charge is Cloud - a critical foundation for India's ongoing digital T transformation journey.

- Minu Sirsalewala

Indian small and medium enterprises (SMEs) are increasingly leveraging Cloud technology to drive growth, enhance customer experiences, and improve operational efficiency. According to the TTBS SME Digital Pulse Report by CyberMedia Research, over 50% of Indian SMEs are using Cloud services for business expansion in FY2024, highlighting the critical role of Cloud technology in their digital transformation journey.

To explore these trends further, Minu Sirsalewala, Executive Editor, Dataquest spoke with Vishal Rally, Senior VicePresident of Product and Marketing at Tata Teleservices, and Prabhu Ram, VP - Industry Research Group (IRG), CyberMedia Research (CMR). They provided valuable insights into how Cloud technology is revolutionizing the SME sector in India, the strategies driving Cloud adoption, and the support systems in place to ensure security and cost-effectiveness. Their perspectives reveal how SMEs can leverage Cloud solutions to compete with larger enterprises and achieve sustained growth in a dynamic business environment.

The study highlights that 50% of SMEs are leveraging Cloud for business expansion in FY2024. Can you elaborate on the specific ways in which Cloud technology is driving this expansion for SMEs?