THINK DIFFERENTLY

CNH Industrial’s state-of-the-art plant in Pithampur stands as a pinnacle of technological advancement and excellence

- SUJATHA VISHNURAJ

In a world where innovation and efficiency drive industrial success, a visit to CNH Industrial’s advanced plant in Pithampur, Madhya Pradesh, offers a captivating journey into the heart of manufacturing excellence. As a leading global manufacturer of agricultural and construction equipment, CNH Industrial has established itself as a powerhouse, and their Pithampur plant stands as a testament to their commitment to quality and technological advancement.

The Pithampur manufacturing facility is one of the brand’s eight manufacturing hubs, globally. Hailed as Case’s second-largest construction equipment facility globally, it supplies Made in India backhoe loaders, excavators, and compactors, to over 75 countries. According to Shalabh Chaturvedi, MD, India & SAARC operations, Case Construction Equipment India, a significant portion of their products, over 75%, are indigenous, aligning with national initiatives such as ‘Aatmanirbhar Bharat’ and ‘Make in India’. The company aims to meet the growing demand for construction equipment. It is dedicated to designing, manufacturing, and delivering machines that meet the evolving infrastructure requirements in the country, benefitting its customers.

CUTTING-EDGE INFRASTRUCTURE

Stepping onto the factory floor, one is struck by the vastness of the facility, spanning several acres and housing advanced machinery and assembly lines. The plant is meticulously designed to optimise workflow and maximise productivity. The state-of-the-art infrastructure and lean manufacturing principles enable CNH Industrial to produce high-quality equipment efficiently.