SHOWCASING THE BEST GLOBAL Campaigns

The 70th edition of the Cannes Lions International Festival of Creativity saw a number of firsts. It also saw a lot more campaigns using artificial intelligence (AI). And a handful of them scooped top honours at this year's awards. As always, social causes domninated the main winners, covering topics such as climate change and domestic abuse.

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FILM LIONS

Apple "Relax, it's iPhone - R.I.P. Leon" by Apple, Cupertino

Apple was one of two Grand Prix winners in this category. Its 30-second film spotlights the brand's features that allow users to edit and unsend messages by capturing the sad death of a lizard called Leon. The man taking care of the lizard informs the owner but when Leon springs back to life he promptly unsends the message.

ITV and Campaign Against Living Miserably "The last photo" Adam & Eve/ DDB, London

ITV and Campaign Against Living Miserably won a Grand Prix for "The last photo". The 90-second film shows a montage of the last footage taken of people before taking their own lives, illustrating how suicidal doesn't always look suicidal.

THE LION FOR CHANGE

Korean National Police Agency "Knock knock" by Cheil Worldwide, Seoul

The Korean National Police Agency created a new way for victims of domestic violence to call the police. "Knock knock" allows victims to stay silent when alerting the authorities to prevent their abuser from realising.

SUSTAINABLE DEVELOPMENT GOAL LIONS

Mastercard "Where to settle" by McCann Poland, Warsaw

The "Where to settle" website presented information on the cost of living crisis and where to find jobs and housing in parts of Poland. It advised that there was more opportunity in the smaller cities and carried messages from local governments inviting refugees to come.