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Tough Love
Business Traveler US
|April 2025
Toyota brings back a rugged classic
JEEP, BRONCO, LAND Rover—the current crop of off-road SUVs is a drive down a very bumpy memory lane. All rely heavily on retro styling and nostalgia, so it’s no surprise that Toyota has just brought back the legendary Land Cruiser.
The Japanese marque withdrew its go-anywhere 4x4 in 2021 after 60 years in the U.S. market. This new model looks every inch as desirable as a Land Rover Defender or Jeep Wrangler, with all the hallmarks of a proper dirt-track icon.
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