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How Marc-Antoine Barrois has perfected the men's white shirt

- MARK C. O'FLAHERTY

THE STAFF AT Marc-Antoine Barrois' Paris boutique are some of the best dressed individuals in the city, each wearing a black version of his scarf-neck, bow-tied La Versailles shirt. It's a unisex, chic look, channeling something of classic YSL with the intellectual irreverence of Yohji Yamamoto. All très Barrois.

When Barrois, an alumnus of couturier Dominique Sirop as well as Hermès, opened his boutique on Rue du Faubourg Saint-Honoré in 2024, it was a space to combine the men's handmade couture produced under his own name since 2009 with the range of fragrances that launched in 2016 in partnership with Quentin Bisch. The fragrances have taken off in a major way in the last two years—currently stocked at Bergdorf Goodman in New York and Harrods in London, where his recently launched Tilia was a summertime bestseller.