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Business Today India
|April 16, 2023
JioCinema’s strategy to stream cricket IPL for free along with rising telecom ARPUs is stymieing the prospects of OTTs’ SVOD business model in a price-sensitive India
WITH AN ESTIMATED 20-25 MILLION paying subscribers of Disney+ Hotstar expected to migrate to Reliance Industries-backed JioCinema to watch the Indian Premier League (IPL) cricket tournament for free, the country’s already small $668-million subscription-video-on-demand (SVOD) streaming market might get dented further, even as price-sensitive Indian users were getting used to paying for content.
Reliance-backed Viacom18, which bagged the digital streaming rights of the marquee cricket property for the 2023-27 cycle beating Disney+ Hotstar, will stream the two-month-long tournament starting on March 31 for free. On Disney+ Hotstar, subscribers had to pay ₹1,499 for an annual subscription that included the IPL.
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