Haute Couture in the Kitchen

FASHION BRANDS ARE ENTERING THE RESTAURANT SPACE, AS FOOD SEEMS TO HAVE BECOME THE ULTIMATE FASHION STATEMENT

- RAAJ SANGHVI

If food was fashion, then it would be called Gaggan,” declares the menu at the swanky new Gaggan Anand restaurant called Gaggan at Louis Vuitton, nestled within the recently opened LV The Place Bangkok, a majestic edifice along Ploenchit Road in the Thai capital. This latest venture by the French fashion powerhouse promises guests an immersive journey into the maison’s universe, complete with a tech-driven exhibition, a chic patisserie, an expansive retail space and a one-of-a-kind fine-dining experience crafted in collaboration with maverick chef Anand.

Since its grand unveiling in March, the sleek 40-seater restaurant has been fully booked, with reservations for its 17-course tasting menu, priced at 8,000 bahts (around ₹18,500), pouring in from Louis Vuitton’s HNI client base.

Anand, arguably the most wellknown Indian chef in the world, is no stranger to running highprofile or booked-out restaurants. With two Michelin stars to his credit and a four-year stint atop the Asia’s 50 Best Restaurants list, his culinary journey has been welldocumented, including an episode on Netflix’s Chef’s Table, which earned an Emmy nomination.