Bisk Farm

A biscuit company seeks to add flavour

- Arpan Paul, Vijay Kr Singh

SAJ Food Products is adding crunch to the biscuit segment by widening its distribution pan-India in FY27. The Kolkata-headquartered company, which owns the 'Bisk Farm' brand, is expanding to newer geographies through enhanced distribution while being open to regional acquisitions. At present, it has a strong presence in the East and Northeast markets of India. It is No.2 player in the East and among the top in the biscuit segment in India. SAJ Food Products also owns other adjacent category brands such as 'Indiaah' and retail chain 'Just Baked.' The company is now aggressively expanding into South, West and North India.

The company was started in 2000 by Late Krishnadas Paul who was 60 years old at the time. Before Bisk Farm, the group was mainly a distributor for FMCG and pharma companies. Arpan Paul, Executive Chairman, and Vijay Kumar Singh, MD, head the company at present.