SHAKAMBHARI ENTERPRISES

Headquartered in Lucknow, Shakambhari Enterprises is a leading retail powerhouse known for its expansive network of brand-exclusive stores across Uttar Pradesh. With a sharp focus on premium products and customer-centric service, the company has become a trusted name among discerning shoppers in Tier II and III cities.

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At the heart of Shakambhari's operations lies a strong commitment to quality, affordability, and customer satisfaction. Every brand in its portfolio reflects these values, ensuring that shoppers not only have access to top-tier merchandise but also enjoy an exceptional in-store experience.

The company proudly franchises several iconic brands including Levi's, Flying Machine, U.S. Polo Assn., Arrow, Blackberrys, Puma, Killer, Bombay Shirt Company, and most recently, Lakshita, marking its foray into the women's ethnic wear segment. With approximately 55 stores—a blend of fresh doors and factory outlets—Shakambhari has established a significant presence in cities like Lucknow, Varanasi, Gorakhpur, Azamgarh, Gonda, Deoria, and Bareilly, among others.

Key Drivers Behind Franchise Success

Franchising decisions are primarily guided by market dynamics and consumer demand. “We evaluate whether there's a genuine product-market fit or an opportunity to bring a new, relevant brand identity to our region. Product quality is a decisive factor. Take Levi's, for example—we were assured of the brand's legacy, refined design language, consistent quality, and dependable post-sale service. These are the core criteria we consider before entering into any franchise partnership,” explained Ashish Kumar Rathi, Proprietor, Shakambhari Enterprises.

Onboarding & Setup Process

The onboarding and setup process involves mutual due diligence—where brands assess the franchisee's profile, and the franchisee evaluates the profitability and viability of the partnership.

“While the process is thorough and necessary for long-term success, it can take time. Delays sometimes occur due to store fit-outs, visual merchandising, or raw material availability. Typically, we receive brand guidelines, and engage closely on training and store team alignment to ensure a smooth launch,” said Rathi.