The Perfect Holiday Gift Gift Now

BIS Certification Stepping Beyond Just Regulation

Business Of Fashion

|

May 2025

One year into implementation, retailers reflect I on how BIS certification has impacted internal processes and product quality.

- Sandeep Kumar

BIS Certification Stepping Beyond Just Regulation

The enforcement of BIS certification in the footwear sector is more than a regulatory formality—it’s a leap towards trust, transparency, and global readiness. The Indian footwear industry is undergoing a significant transformation with the rollout of mandatory BIS (Bureau of Indian Standards) certification—aimed at ensuring product quality, safety, and boosting global competitiveness.

Rollout & Timeline

The BIS certification for the footwear sector officially came into effect on July 1, 2023, covering 24 categories of footwear made from leather, rubber, polymeric materials, and more. Recognising the varying capacities of industry players, the government adopted a phased implementation approach:

• July 1, 2023: Large and medium-sized enterprises

• January 1, 2024: Small-scale industries

• July 1, 2024: Micro-scale industries

This staged rollout helped minimise disruption and supported smoother compliance across different business segments.

Why BIS Certification Matters

Consumer Safety and Confidence: Especially for children’s and safety footwear, BIS ensures products are free from harmful substances and are designed for ergonomic safety and durability.

Quality Assurance and Brand Value: It enforces strict checks on raw materials, durability, adhesion, and overall build—enhancing both product performance and brand reputation.

Regulatory Compliance: Footwear sold in India must carry the ISI mark to confirm BIS compliance. Manufacturing or selling non-certified footwear is illegal and can result in strict penalties.

Level Playing Field: Uniform standards help eliminate inferior products and encourage healthy competition within the market.

Business Of Fashion'den DAHA FAZLA HİKAYE

Business Of  Fashion

Business Of Fashion

ARKS by Ranbir Kapoor Where Substance Outshines Stardom

In a market saturated with loud logos and fast-changing trends, ARKS aims to stand apart by offering elevated essentials, aka, wardrobe staples designed for comfort, quality, and subtle style.

time to read

5 mins

November 2025

Business Of  Fashion

Business Of Fashion

Arrow Leads a New Style Shift with AutoPress Shirts and AutoFlex Trousers

Supported by a strong retail presence with over 200 exclusive stores and more than 1,000 multi-brand outlets across 109 cities, Arrow continues to shape how Indian men dress for work, leisure, and celebration.

time to read

6 mins

November 2025

Business Of  Fashion

Business Of Fashion

Fashion That Thinks: How Agentic Commerce Will Transform the Store Experience

Picture this; you walk into a boutique in Delhi, and before you even reach the first rack, the smart mirror greets you by name. It already knows your size, your style preferences, and the fact that you're attending a friend's wedding next weekend — because your online browsing, recent searches, and social media cues have all quietly aligned.

time to read

1 min

November 2025

Business Of  Fashion

Business Of Fashion

BOMBAY SHIRT COMPANY

Founded in 2012, Bombay Shirt Company began with a simple yet revolutionary idea to make custom shirts cool, accessible, and effortlessly personal. What started as an online venture has since evolved into a full-fledged wardrobe brand, boasting over 30 stores across India, with its flagship destination, The Den, standing as a symbol of craftsmanship and modern tailoring. Known for merging sharp, made-to-measure precision with contemporary design sensibilities, Bombay Shirt Company has successfully redefined how India views bespoke fashion.

time to read

3 mins

November 2025

Business Of  Fashion

Business Of Fashion

DEVO by SIYARAM'S

Devo, an exclusive premium ethnic wear initiative by Siyaram's, was launched in October 2024, heralding a new era in contemporary Indian menswear. Rooted in tradition yet crafted for the modern man, Devo's collections span sherwanis, kurtas, bandhgalas, and Indo-Western ensembles, blending artisanal finesse with modern silhouettes. Within just a year, Devo has expanded to 13 exclusive stores across eight major North Indian cities, establishing itself as a leading name in high-end ethnic wear.

time to read

3 mins

November 2025

Business Of  Fashion

Business Of Fashion

GEN Z & MILLENNIALS Redefining Fashion Consumption In India

Organised players leveraging technology, sustainable practices, and consumer insights are composed to capture the next wave of growth in India's apparel segments.

time to read

5 mins

November 2025

Business Of  Fashion

Business Of Fashion

COOL COLORS

With roots stretching back to 1979, Bafna Clothing introduced Cool Colors in 2002, evolving steadily into one of India's leading menswear manufacturers and retailers.

time to read

3 mins

November 2025

Business Of  Fashion

Business Of Fashion

BLUEMAN COLLECTION

BLUEMAN Collection, operational since 1995, has built a strong legacy in manufacturing premium readymade garments, with a core focus on high-quality jackets and coats across categories. Over the years, the brand has grown into a trusted name in India's fashion landscape, retailing through more than 600 leading outlets nationwide. Known for its ability to stay ahead of evolving trends in both men's and women's fashion, BLUEMAN Collection has earned a reputation for consistent innovation and craftsmanship. Its top-performing menswear offerings—blazers with inner detachable layers, mid-length coats, and formal jackets—continue to define its unique value proposition in the market.

time to read

2 mins

November 2025

Business Of  Fashion

Business Of Fashion

Stylox Fashion

Sets Bold Expansion Drive; From B2B Roots to 500 Stores by FY30

time to read

8 mins

November 2025

Business Of  Fashion

Business Of Fashion

VegNonVeg Opens Its Largest Flagship Store in Hyderabad

VegNonVeg, India's leading sneaker and street culture brand, announces the opening of its fifth and largest store in Hyderabad's Jubilee Hills.

time to read

1 min

November 2025

Listen

Translate

Share

-
+

Change font size