Boosting CX, PX and DX

Invesco MF is advancing its technologies to improve customer experience, partner experience and distributor experience

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Invesco Asset Management (India) subscribes to sustainable business models and processes that factor in the dynamism of the business in fast changing market scenarios. Haresh Sadani, Director, Head - Marketing & Products at Invesco Mutual Fund, is part of the AMC's start-up team and has over 26 years experience in marketing, communications, digital transformation, and product development. Haresh has earlier worked with DBS Cholamandalam, Fidelity Fund Management and Outlook Money.

EXPANDING DIGITAL ECOSYSTEM

As a firm, Invesco Mutual Fund continues prioritizing customer engagement and user experiences by enhancing its digital assets to engage new and existing investors and making processes simpler and easier. Haresh elaborates: "Providing digital assets to partners has helped to streamline the distribution process and help us improve partner satisfaction leading to increased business. Additionally, we are leveraging data analytics to drive insights and operational efficiency. We are continuously building our digital ecosystem to power integration with aggregators, intermediaries and platforms, all of which has helped us to accelerate digital sales." 

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