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TOWARDS 'MARKETING-AS-ASERVICE'
BW Businessworld
|August 26, 2023
Hyperlocal marketing will soon become a must-do for all brands
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SATYA PRABHAKAR
Co-founder and CEO, Sulekha
Product: ProManage.biz
GIVEN THAT the world has become digital, leveraging the power of pinpoint precision, the localised approach of hyperlocal marketing has emerged as a cornerstone. In the dynamic landscape of modern Indian business, hyperlocal marketing navigates the intricate tapestry of India’s diverse customer base. As technology bridges the gap between physical and virtual realms, hyperlocal marketing stands as a potent conduit, propelling businesses towards success in India’s vast markets.
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