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NET NET, ZERO: Is Climate Change Dead?

BW Businessworld

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22 March 2025

FOR YEARS, 'NET ZERO by 2050' has been the battle cry of world leaders, corporations, and climate activists alike. It was heralded as the ultimate solution – a blueprint for a cleaner, greener future. But as we enter 2025, the reality appears starkly different. Climate targets are slipping, commitments are fading, and the global momentum behind net zero seems to be unravelling. One must ask: has climate change been vanquished, or is net zero merely a slogan whose time has passed?

- By Srinath Sridharan

NET NET, ZERO: Is Climate Change Dead?

At the peak of the pandemic, global carbon emissions briefly declined. However, they have since surged back, exposing the limitations of transient behavioural shifts. The more concerning trend is the creeping despondency among developing nations, fuelled by the reluctance of wealthier countries to provide meaningful financial support. The failure of COP29 to secure more than $300 billion – against a required $6 trillion – further underscores this disconnect.

The United States’ temporary exit from the Paris Agreement under the Trump administration sent a clear message: even the world’s largest cumulative polluter can simply walk away. The current administration’s wavering stance on climate commitments, coupled with the resurgence of climate-sceptic politics, has only exacerbated the situation. If the architects of net zero hesitate, can the rest of the world be expected to stay the course?

Meanwhile, political and economic realities are forcing governments to recalibrate. Chris Wright, the US Energy Secretary, has openly labelled net-zero goals a “colossal failure,” warning of their impact on energy-intensive industries and affordability. Developing nations have long argued that net-zero targets are inherently unfair. Wealthy nations, which industrialised on coal and oil, now expect the rest of the world to transition at the same pace – without providing the requisite funding or technological support. This presents a fundamental question for countries like India: should they prioritise net-zero deadlines or economic growth and poverty alleviation?

BW Businessworld'den DAHA FAZLA HİKAYE

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

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