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"ENTREPRENEURSHIP IS ONE OF OUR USPs"

BW Businessworld

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May 03, 2025

LÉON LAULUSA, Executive President and Dean, ESCP Business School, speaks to BW Education's Upasana about the institution's values and USPs, the impact of funding cut in US universities and the role of AI in higher education.

- ÉON LAULUSA

"ENTREPRENEURSHIP IS ONE OF OUR USPs"

What is the USP of ESCP Business School and what makes it stand apart from other schools globally?

ESCP is the world's first business school, established in 1819 by a group of entrepreneurs. So we are more than an academic institute; we are part of the history. When the students join ESCP, they become part of the history.

One of the values and USPS of the institute is entrepreneurship because it was founded by a group of entrepreneurs. One of the founding members of the institute was Professor Jean-Baptiste Say. He coined the term entrepreneur. Earlier, in the French language, entrepreneurship meant 'to seduce a woman'. Of course, now it implies 'how to seduce investors'.

We welcome a lot of international students. Two-thirds of our total cohort of 11,000 come from 136 countries.

How do you think artificial intelligence (AI) is going to shape the higher education landscape in the next few years? And how is your institute leveraging the new technologies for improved teaching-learning experiences on the campus?

AI is revolutionising the society, including higher education. And we are just at the beginning of the revolution.

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