COLLABORATIVE GROWTH & PET CARE STARTUP BOOM

Supertails sees the uptick in startups as an indication of the pet care industry's growth and vitality. The founders welcome other startups as partners to raise standards, innovate, and meet evolving pet parent needs of a growing industry

- Ojasvi Nath

With a recent equity funding round led by RPSG Capital Ventures, Supertails is poised for significant growth. Co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna share insights on how they have meticulously built Supertails from the ground up, driven by their ambitious vision to transform the pet care ecosystem. Their aim to close FY2024 with Rs 100 crore in revenue reflects not only their determination but also the immense potential they see in the burgeoning pet care industry. Excerpts of a conversation with BW Businessworld:

How has Supertails contributed to the transformation of the pet care industry amidst the surge in pet ownership and new market trends?

Supertails emerged from a personal realisation after adopting my cat, Nifty, when I noticed the lack of comprehensive pet care resources in India. Teaming up with Aman and Vineet, we founded Supertails to address this gap, aiming to simplify pet parenting for all. Initially, we focused on providing essential pet supplies and healthcare solutions via our ecommerce platform. However, recognising the need for guidance, we introduced Pet Relationship Managers (PRMs) and vet consultations, ensuring personalised support for first-time pet parents.

Our commitment to customer satisfaction has been pivotal, evidenced by our 80 per cent repeat customer rate and a growing community of over 200,000 followers on social media. With offerings like our D2C pet food brand – Henlo, and a pet pharmacy, we’ve evolved into a one-stop solution for comprehensive pet care needs. As the pet care market in India expands, we’re poised to lead with tailored solutions, a customer-centric focus, and a vision to drive further growth in the industry.