AUGMENTING THE COGNITIVE

Microsoft's Al journey is a philosophical shift that puts the power back in the hands of the people, says IRINA GHOSE, Managing Director, Microsoft India

- Noor Fathima Warsia

IF THERE WAS one thread that could be picked across the tech ecosystem, making 2023 a watershed year for the sector, it would be the impact of generative AI (artificial intelligence). The meteoric rise in AI development and the speed of adoption make it impossible to ignore or even sidestep the movements in this space. As AI impacts the way people work and how companies become more efficient while unlocking creativity, for Microsoft, it became the pillar of positive growth in what had otherwise begun as a tough year.

“It is the new era of computing that we are experiencing along with our partners, our customers and together with the ecosystem,” remarks Irina Ghose, Managing Director, Microsoft India. Earlier in the year, Microsoft made Azure OpenAI service generally available so more businesses could apply for access to advanced AI models.

“The idea was to democratise the experience for all users and not let it either be enabled for the backend or available to the esoteric few,” explains Ghose, adding, “Microsoft has been an AI company for a long time, making strategic investments in research and building it towards things such as cognitive services, machine learning and digital twins in the way we were delivering AI solutions.”

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