JAN SAMARTH:A DIGITAL FULCRUM FOR CREDIT LINKED SCHEME

The Prime Minister of India Shri Narendra Modi has launched Jan Samarth Portal on 6th June 2022 which is focused to connect beneficiaries directly to lenders

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The Initiative of Central Government:

Jan Samarth is the new digital initiative of the Central Government for Atmanirbhar Bharat. The portal is named as National Portal for Credit linked government schemes.

As per the directive from Government of India, Ministry of Finance Department of Financial Services, a national portal is created for Credit Linked Government Schemes named 'Jan Samarth' for streamlining the process of credit delivery through a digital platform that will provide a single interface for multiple stakeholders. This is first of its kind of digital  platform directly connecting lenders with beneficiaries. It will improve the ease of living for the common man.

It is unique digital portal linking 13 credit-linked government schemes on a single platform for the ease of access to all the beneficiaries and related stake holders. The core objective of Jan Samarth Portal is to promote inclusive growth and development of various sectors by guiding and providing them to the right type of government benefits through simple and easy digital process. The portal ensures end to end coverage of all the processes and activities of all the linked schemes.

The portal uses cutting edge technologies and smart analytics to provide intuitive guidance to beneficiaries for checking subsidy eligibility and auto recommendation system offers best suitable schemes as per beneficiary's requirements and credentials. Advanced technologies automate entire lending processes based on digital verifications making the entire process simple, speedy and hassle free. The portal ensures end to end coverage of all the linked schemes.

This portal will connect various stake holders of the financial eco system on a single platform to promote inclusive development and ease of doing business. The portal will connect the following: