EMBRACING SUSTAINABILITY: THE RISE OF GREEN MARKETING IN THE MODERN BUSINESS LANDSCAPE

Marketing is a great tool to increase awareness of one's product or service as well as establish oneself as a trustworthy and reputable brand in a chosen field.

- Ranjit Kumar Ranjan

Marketing includes everything from market research to advertising. In a broad sense, we can say that marketing is not just about selling your products and services but also about understanding the needs and wants of your target group and then designing or creating content to meet those needs or desire.

Marketing has 5Ps

5Ps of Marketing

1. Price

2. Product

3. Promotion

4. Position

5. Target Market People

Today, traditional marketing is in a transition phase and is adopting new methods and concepts. In today's world, environmental concerns are becoming increasingly important due to the necessities of the times, and marketing is also adopting those changes. The green marketing is part of this change and Businesses are turning to green marketing.

Green Marketing...

Green marketing means selling a product or object by saying that the product is nature-friendly or good for nature. This means promoting an environmentally friendly product. In other words, we can say that it is marketing eco-friendly products that do not harm the environment and are also produced using an eco-friendly manufacturing process. In this way of marketing, the promoter or company proves that the appropriate product will save energy, is recyclable and will not harm nature and the environment. With such commitment and promotion, these products will attract end users who care about nature, earth or the environment.

Green marketing is also known as sustainable marketing or environmental marketing. This means green marketing promotes sustainable and environmentally friendly products and services. It includes all of a company's marketing activities that aims to create a positive impact or reduce the negative impact of its products on the environment.