AUDI RS Q8

For Audi India, UIC ER CS have increased significantly from almost none about 10-15 years ago to 11-12% today

- Balbir Singh Dhillon, Brand Director, Audi India

We’ve described the RS Q8 as ‘a Lamborghini Urus Performante in a Boss suit.’ Is that an accurate description?

I wouldn’t like to align this car with any other brand, even if it is within our Group. What matters most is how our customers perceive it. We have sold many units, and most of the allocations are booked even before they arrive in India. Customers who want these cars are highly performance-oriented, but also don’t want to compromise on luxury. The RS Q8 offers that balance along with day-to-day usability. You don’t have to wait for the weekend to drive it. The thrill is always at your fingertips.

Your portfolio is aging in India, but internationally you’ve introduced the A5, Q5 and A6. When can we expect these new models in India?