Mo BRONCO

A '79 BUILT FOR A GOOD TIME

- WORDS BY MIKE SELF

If you feel like this Bronco looks familiar, you're probably right. Originally built for Jeff Trapp (owner of Jeff's Bronco Graveyard) as a promotional display vehicle, the build was well documented on History Channel's “Detroit Steel TV” show a few years ago when it was customized by Mobsteel. Since then, the old Bronco has been plastered all over the internet, becoming one of the most recognized second-gens out there.

It obviously didn’t start out that way. In fact, the ‘79 was in pretty rough shape when Adam Genei of Mobsteel first dragged it into the Detroit-based shop. When your client is in the business of selling every Bronco restoration part imaginable, however, you're already a few long strides ahead in the game.

With the entire Jeff's Bronco Graveyard catalog at its disposal, the Mobsteel crew didn’t have to worry about waiting on parts. They got right to work by knocking out all of the bodywork, and even painting it white in its first iteration! But once they stepped back and looked at the color, they decided that it didn’t quite represent the Mobsteel vibe well enough.

Let's Try Again