No Mechanics without Drivers

Masterful watch troll Moser & Cie has a new smartwatch collaboration (sorry, 'x') with Alpine F1

- Mark McArthur-Christie

VISIT THE GENEVA Watch Days event in early September and it's easy to get watch-drunk. After wondering if you'd get caught pocketing a perfect replica of Louis Moinet's original 1816 chronograph and dribbling over Ferdinand Berthoud’s entirely handmade Naissance d'une Montre 3, anyone would be reeling. It’s not long before usually sane people start referring to anything with a five-figure price tag as ‘entry level’. The one thing you won't expect among all the haute horlogerie will be a smartwatch - let alone one from H Moser & Cie.