"Walter is actively penetrating multiple industry segments that are relevant for India"

.. asserts Dmitry Andreev, VP Global Sales, Walter AG, and Brajesh Kumar, Managing Director, Walter India. In an interview with Neha Basudkar Ghate, on the occasion of 20 years of Walter Tools in India, they describe the significance of Engineering Kompetenz and custom machining solutions as a core aspect of their market positioning. Excerpts from the interview...

- Neha Basudkar Ghate

Q Walter AG is known for Engineering Kompetenz and custom machining solutions. Could you provide us with an overview of the key pillars of your current business strategy and how they align with the company’s long-term vision? 

Dmitry Andreev: The message of Engineering Kompetenz holds immense significance for us, as it truly embodies Walter’s motto and reflects our perception of our market positioning. When we talk about the most important pillars of the strategy, we rolled out our last and most valid global strategy back in 2019, which is in motion until 2025. Among the numerous pillars, I’d like to highlight a few that hold immense significance. Notably, Walter stands out as over a century old, with strong European roots that connect us to our origins and extend across the global stage. Nevertheless, one of the most important parts of our strategy currently is to strengthen our presence outside of the European continent. Hence, we would like to be even more visible and present, resulting in more customers and bigger market shares in America and Asia. Moreover, this links directly to the importance of the Indian market. Furthermore, as the market is changing we see more and more customers, especially in the automotive sector, switching to aluminium machining, driven by the e-mobility sector. Furthermore, this motivation stems from the universal desire to decrease the weight of the automobile. Therefore, we see many lightweight materials making their way into the field, and although this isn’t entirely novel, the momentum is increasing, especially for substances like aluminium.