MotoSoulin'

TVS Motor Company transformed Goa into a vibrant hub of motorcycling culture as it hosted the fifth edition of TVS MotoSoul, its flagship annual festival that brings together machines, music, art and adrenaline.

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Spread across two action-packed days, the event once again underlined TVS' commitment to not just building motorcycles, but nurturing a lifestyle and community around them. From new launches and custom builds to cutting-edge technology and immersive experiences, MotoSoul delivered a sensory overload against Goa's unmistakable coastal charm.

Day 1 of TVS MotoSoul was all about celebration — of new products, of legacy, and of creativity. The biggest reveal of the day was the TVS Ronin Agonda, a special edition of the Ronin inspired by Goa's serene and iconic Agonda beach. Designed to evoke a sense of laid-back coastal freedom, the Ronin Agonda comes dressed in a crisp white paint scheme highlighted by retro-style five-stripe graphics. While its visual identity sets it apart, the motorcycle remains mechanically identical to the standard Ronin, ensuring the same familiar performance and rideability. Prices for the Ronin Agonda start at ₹1.30 lakh, ex-showroom, making it an accessible special edition for enthusiasts.

Adding a strong dose of nostalgia and pride to the proceedings, TVS also unveiled the 20th Anniversary Edition of the Apache RTX. Celebrating two decades of the Apache brand — a nameplate that has played a pivotal role in shaping TVS' performance identity — this limited-edition model features an elegant black and champagne gold livery. Subtle limited-edition badging further enhances its exclusivity, making it a fitting tribute to a motorcycle lineage that began in 2005 and continues to enjoy a passionate fanbase.