New SUV set to spearhead BYD growth

Fresh version of Chinese seven-seater destined for UK, while boss promises

- Richard Ingram [e-mail]

CHINESE car giant BYD will not take its foot off the gas, despite a two-year product offensive that has seen the firm launch no fewer than eight brand-new models in the UK. Stella Li, BYD’s executive vice president, told us she is aiming for the “top tier” of the annual sales charts — with a keen eye on the likes of Volkswagen and Ford.

Key to this are further new products, including a seven-seat flagship SUV and two extra DM-i plugin hybrids the latter of which Li said will be on sale “in the next six months”. She also confirmed BYD’s strategy to have EVs and PHEVs in “every sector”.