The Braking Distance To Innovation And Sustainability

Brakes India continues to focus on safety, efficiency, and sustainability. Their innovations are setting new benchmarks for uptime and total cost of ownership, writes Ashish Bhatia from his conversation with Sriram Viji, Managing Director, Brakes India.

- Ashish Bhatia

Q. Over the years, Brakes India has been at the forefront of delivering breakthrough solutions across various segments. You've championed the use of sustainable materials and consistently offered higher performance and value to your customers. Let's start there—how are your customers receiving this enhanced value proposition?

A. We initiated a transformation journey a few years ago, focusing on product innovation and sustainability. I would say we've truly hit our stride. Even compared to two years ago, the portfolio we're showcasing today has evolved significantly. At this year's Bharat Mobility Global Expo - The Component Show, many customers were pleasantly surprised by the breadth of our offerings. We've introduced several customer-centric innovations that enhance their value proposition to end customers. The interest levels have been very encouraging, and it's rewarding to see how we're opening customers' eyes to new possibilities.

Q. When it comes to braking systems, safety is paramount. You've spoken about stability in that area. What are some of the recent advancements you're bringing to the table?