DESIGNING SHOWROOMS THAT SELL DREAMS

Architect Tushar Mistry takes us behind the design philosophy of creating Customer Experience Centers that do more than impress—they convert. From understanding the buyer's emotional journey to measuring tangible ROI, he explores how architecture and experience design are reshaping the real estate sales landscape

- Architect Tushar Mistry

Retail therapy is an underrated mood regulator that offers a sense of self-care and indulgence in moderation.

Whether you are shopping for clothes, decor, make up, or even picking tiles for your new home, a well-designed store makes the act of buying feel like a sensory ritual, not a guilty pleasure. In this business of designing Customer Experience Centers (CECs), architects walk through a delicate tightrope, one that Tushar Mistry, founder of TMDS, has managed to champion. Crafting environments where the product emerges as the undisputed hero, his practice revolves around this principle: elevate, don’t overshadow.

THE PHILOSOPHY