PURRFETO WAY FOR FELINE HEALTH

Discover premium care and top nutrition for finicky eaters, says Akansha Diwakar.

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The pet care industry has undergone a remarkable transformation in recent years. Cats have gracefully leaped into millions of hearts and homes, becoming the second most popular pets globally. With 3.7 million pet cats in India and counting, they are no longer just pets but cherished family members. The global cat food market is projected to grow at a CAGR of 11.7%, reflecting the increasing demand for high-quality, specialized feline nutrition. Additionally, studies reveal that nearly 40-45% ofcat parents own multiple cats, highlighting the strong emotional connection cat owners have with their pets.

As beloved members of the family, cats possess unique traits that set them apart. They are notoriously finicky eaters with highly discerning palates and specific nutritional needs. Modern cat parents are more informed than ever, seeking premium-quality food that not only meets these needs but also promotes their feline's overall well-being. In a market saturated with dog-focused products, we recognized the need for specialized feline nutrition. While we take pride in our expertise in the dog food market, Purrfeto marks our dedicated expansion into the cat category, addressing the unique needs of cats with the same commitment to quality and innovation.