PETSY DELIVERING VALUE WITH HONESTY THROUGH PRODUCTS AND SERVICES

Creature Companion Magazine had interacted with Sinal Shah, Co-Founder Petsy. Petsy is an e-commerce website with a difference. She talks about their journey in India and learning in last three years with infectious energy.

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COULD YOU TELL US ABOUT YOURSELF AND THE INSPIRATION BEHIND PETSY?

I migrated to Australia from Kenya at the age of 16. I was qualified as a CA in Australia and specialized in Australian GST at PWC. In one of our annual trips to Mumbai, we came across a dog infested with ticks and fleas outside our apartment. In an attempt to help the dog, we looked everywhere, local pet shops and online, for something as simple as a 'spot on', but unfortunately, we couldn't find it anywhere. And this got us thinking as to how pet parents obtained products for their pets and how their pet parenting experience was. Petsy was born with an intention to offer quality products to the ever-growing pet population; educate pet parents and support individuals and NGOs working for the welfare of animals.

WHEN DID YOU START PETSY AND TELL US ABOUT YOUR INITIAL CHALLENGES?

Petsy launched in September 2019 and within a few months Covid hit India. Fortunately, we were able to deliver products within Mumbai but we did face challenges, like being short-staffed and facing a shortage of ancillary supplies such as packaging materials. We had a small team so everyone including myself and my co-founder were working across different areas from marketing to packaging to shipping. Nonetheless, this phase brought about a lot of learning for us. It taught us to be agile, and dynamic and to adapt to the changing needs to the environment around us; add new products, working through various logistical issues, and more.

HOW ARE YOU MAKING A DIFFERENCE IN PET PARENT'S LIFE?