How I Survived...

...the first 3 years as a startup in the tech industry

- Lynette Hundermark

A few months ago I reached the second milestone in my company’s career – the three-year anniversary. I started with a lot of experience. Before I went out on my own, I had helped my two previous companies build their digital departments from the ground up, with client acquisitions, sourcing talent and building great products. So going on my own was basically using those same building blocks – but there was a great deal more I could not have anticipated.

YEAR 0-1: The honeymoon

The first year was awesome. I landed my first client within a week of launching (by reputation and word of mouth from past work). Previous clients had also approached me to take over some of their work, and to guide them in taking it internally. So, without any seed funding or startup capital, I was able to start with a good-sized project and some marketing budget from the little projects I’d picked up.