Sustainability In Beauty

In Beauty

- Fatma Abuseif

Why Davines needs to be a part of your hair-care routine

I would like people to know about the company, because the products are coming from the values of Davines. The company has a unique angle in the beauty industry. We started the journey to become a more and more sustainable company many years ago. I would like the association between Davines and sustainability to be very very strong.” This is what Paolo Braguzzi, chief executive officer of Davines, would like customers to know about their products.

Davines is an Italian, family owned hair-care brand, distributed internationally in 70 countries. Emirates Woman met with the company’s CEO and Haysam Eid, who is in charge of distributing the products in the region, at the Professional Beauty exhibition in Dubai.

What is the story behind Davines? How did it come about?

Paolo Braguzzi: It started in 1983, so it is a relatively young company. It was founded by a couple. They already has expertise in the industry and they started literally in their garage. It was by accident. They were building a small factory, but it was not ready, so they actually started in the garage. This family spirit has been a part of the company since then.