Open Your Mind

When you feel l ike there aren’t enough hours in the day, has it become impossible to find any ‘me t ime’? We travelled to amsterdam to find out the secret true beauty

- Diana Bell - Heather

We want to transform everyday routines into small, meaningful rituals,” says Raymond Cloosterman, the founder and CEO of Amsterdam-based beauty brand Rituals Cosmetics . You'd be forgiven for not knowing the cosmetics label that takes inspiration from Asian traditions, is actually homed in a large townhouse overlooking the canals of the Netherlands’ capital and that all the ingredients and packaging are sourced in Europe. So where is the connection? Emirates Woman was there to discover the brands heritage, philosophy and get a first hand introduction to the Ramadan collection.