A Rich History

Having reached its 60-year milestone, fragrance powerhouse Diptyque discusses their incredible brand story and exclusive new fragrance launch for the Middle East

- OLIVIA MORRIS

Diptyque has such a rich history of over 60 years. How has the brand evolved? Diptyque’s adventure starts with a story of love and friendship that lasted 40 years between Christiane Gautrot, a graduate of the Ecole des Arts Decoratifs, Yves Coueslant, a graduate of the Ecole du Louvre and Desmond Knox-Leet, a painter from the Ecole des Beaux-Arts – threetransdisciplinary creatives. They decided to create a place where they would only sell what they liked. As “merchants of nothing” they hunted, found, decorated and diverted everything that inspired them. Their chic bazaar opened in 1961 at 34 Boulevard Saint Germain in Paris, they presented a collection of surprising and unique items like magicallanterns, precious toys, homemade treasures like printed fabrics and Diptyque’s very first scented candles Aubépine (Hawthon), Thé (Tea), Cannelle (Cinnamon) in 1963.

The brand’s creations have never been driven by the market or fashion trends, but rather created to arouse the imagination. They only exist out of the desire to share an emotion, a memory, an inspiration, initiate stories and unleash the imagination. No compromises have ever been made when it comes to the quality, the ingredients or the raw materials sourced, that are always the finest used to create our products: the olfactory experience is all that matters.