Take Care With Your Comments

Online reputation management need not be about perceiving feedback patterns as a ‘crisis’

- Darren Mansour

In business, you can’t ignore what’s being said about you online. Most importantly, you need to respond appropriately. The internet is a free-for-all of consumer commentary, and inevitably, some of it can be damaging. Crisis management comes with the online reputation management (ORM) territory of changing negative sentiment around your brand into a positive. It can be difficult to know how to respond, but here are a few tips to protect you, your business and your brand’s reputation.

Avoid a knee-jerk reaction