Embrace Uncertainty

Increased data collection and analysis capacity means risk can be your friend, not your enemy

- Riaan Bekker

When Noah weathered great floods, at least he had the luxury of waiting before sticking his head out of the hatch. But time is money, not only in terms of earning some but also in staying ahead and being the most appealing in your market. As they say, when the going gets tough…

And it is tough. SA continues to wax and wane between recession and signs of growth. It’s even worse in other developing economies and the politics of the developed world is not providing respite for weary investors. Today’s business owner has the unenviable position of having to leap before they can catch a glimpse of where they’re going.