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But some of its users might face an unintended consequence or two.
Among those potentially affected could be public-interest nonprofits eager to reach an audience larger than their official followers, challengers, to incumbent officeholders, and — obviously — political consultants who make a living placing ad buys for their candidates.
Twitter CEO Jack Dorsey said in a series of tweets that paid political messages in the targeted environment that social media enables can be fraught.
“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” he wrote.
Security and privacy researchers and some Democratic politicians hailed Twitter’s decision as an important way to prevent campaigns from feeding streams of misinformation to targeted voters. The move drew a sharp contrast between Twitter and its much larger rival Facebook, which has come under fire in recent months for its policy of not fact-checking political ads.
Facebook CEO Mark Zuckerberg shot back quickly, using an earnings conference call Wednesday afternoon to offer an impassioned defense of what he called his company’s deep belief “that political speech is important.”
“This is complex stuff. Anyone who says the answer is simple hasn’t thought about the nuances and downstream challenges,” Zuckerberg said. “I don’t think anyone can say that we are not doing what we believe or we haven’t thought hard about these issues.”
Google did not have an immediate comment on Twitter’s policy change.
Bu hikaye Techlife News dergisinin November 01, 2019 sayısından alınmıştır.
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Bu hikaye Techlife News dergisinin November 01, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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