Embraer celebrates 50 years focusing on coming decades

São José dos Campos, Brazil. Embraer celebrated its 50-year anniversary with a ceremony that brought together employees, authorities and commercial partners at company’s headquarters, in São José dos Campos, Brazil August 19.

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The event was the highlight of several activities that the company prepared throughout this year as a way to remember its five decades of uncountable achievement, challenges that were overcome and technological innovation, in one of the most fascinating stories within the aviation industry.

“Embraer resulted from the determination of visionaries who wanted to transform the impossible into reality – and they did it. That’s what we want to show with these actions at this historic moment for the company. We grew up with this spirit, we´ve reached 50 and that is how we will continue over the next decades’’, said Francisco Gomes Neto, president and CEO of Embraer.

This journey of 50 years, narrated by the digital campaign “Journey of Wonder’’, led Embraer to become the global leader of manufacturing commercial jets up to 150 passengers and a prestigious player in such a competitive market as the business aviation. To be a pioneer in the development, certification and manufacturing of the first series aircraft fueled by ethanol, and to develop, in partnership with the Brazilian Air Force, unique products for the defense and security market and creating a complete portfolio of products and services to support customers over 100 countries. All that in awe of the EMB 110 Bandeirante, the aircraft which gave life to the company and which allowed Brazil to figure in the select group of countries that have knowledge to operate in the complete cycle of the aeronautical chain.

As part of celebration, Embraer also promotes the global media campaign “Challenge-driven, dream-driven”.