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EA SPORTS AND FIFA END PARTNERSHIP, BOTH EYE NEW VIDEO GAMES
AppleMagazine
|May 13, 2022
Electronic Arts will stop making its hugely successful FIFA video game in its current name, marking a split in one of soccer’s most successful and lucrative partnerships after the sides failed to strike a new licensing deal.
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Instead, the California company said that EA Sports FC will be introduced from 2023 after it creates the final game in partnership with FIFA later this year.
Licensing rights for the game earn FIFA about $150 million annually — the single biggest commercial earner in its expected $7 billion total revenue from 2019-2022 — though FIFA struck a defiant tone in a statement published hours after the announcement of losing that income.
FIFA promised a “number of new non-simulation games (that) are already under production” and will launch ahead of the 2022 World Cup that kicks off in Qatar in November.
FIFA said it plans to create a “new gaming model” and cited the recent launch of its streaming service FIFA+.
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