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BALLY'S, CAESARS ENTERTAINMENT ADD DAILY FANTASY SPORT DEALS
AppleMagazine
|AppleMagazine #483
Two major casino companies announced deals with daily fantasy sports providers as they seek to expand their reach and integrate different forms of fan engagement with professional sports into their gambling operations.
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In the first deal, announced this week, Bally’s continued its acquisition juggernaut by acquiring the daily fantasy sports company Monkey Knife Fight in an all-stock transaction that further widens the fast-growing company’s drive to add casino, online sports betting, and media companies.
Caesars Entertainment also announced a strategic investment in SuperDraft, a daily fantasy sports company launched in September 2019, with the option to acquire the whole company over time.
Daily fantasy sports involves players assembling virtual rosters of professional athletes and then competing against others based on the performance of those athletes in real life. It is played just for fun, as well as for cash.
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