They’re the latest changes to the mapping tool, designed to create a more convenient and valuable tool that will change the way people get from A to B - and ultimately ditch rival apps.
APPLE’S RIDING THE WAZE
When Apple announced it was to transition from Google Maps to its own custom mapping tool back in 2012, consumers were excited. Not only did it mean that Google would have a new rival, but it would allow Apple to introduce new features exclusive to the iOS ecosystem and create a more streamlined and integrated product. What followed, however, fell short, and Apple was forced to apologize publicly for the rollout of its less-than-stellar map app. “We are doing everything we can to make Maps better,” Tim Cook wrote on the Apple website at the time, in one of the most humiliating moments for the Cupertino company. The truth is that Apple Maps has taken some wrong turns over the years, and rivals have developed more fully-formed solutions that work around the world. However, that’s not to say Apple hasn’t tried or hasn’t made improvements. In 2019, the company revealed it had spent “billions of dollars” on Maps, and the results are there. Whilst Google Maps and Waze have larger user bases than Apple Maps, the software has come on leaps and bounds and is now a genuine competitor to the two. Add in the fact that Apple Maps is the default mapping app on iOS, and the service now reaches millions of users every single day, offering directions and other location information.
Bu hikaye AppleMagazine dergisinin AppleMagazine #486 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye AppleMagazine dergisinin AppleMagazine #486 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
US ADVANCES REVIEW OF NEVADA LITHIUM MINE AMID CONCERNS OVER ENDANGERED WILDFLOWER
The Biden administration has taken a significant step in its expedited environmental review of what could become the third lithium mine in the U.S., amid anticipated legal challenges from conservationists over the threat they say it poses to an endangered Nevada wildflower.
TENSIONS BETWEEN BEIJING AND WASHINGTON ARE THE BIGGEST WORRY FOR US COMPANIES IN CHINA.REPORT SAYS
Simmering tensions between Beijing and Washington remain the top worry for American companies operating in China, according to a report by the American Chamber of Commerce in China released this week.
MICROSOFT & AMAZON FACE SCRUTINY FROM UK COMPETITION WATCHDOG OVER RECENT AI DEALS
British competition regulators said this week they’ll scrutinize recent artificial intelligence deals by Microsoft and Amazon over concerns that the moves could thwart competition in the AI industry.
OLYMPIC ORGANIZERS UNVEIL STRATEGY FOR USING ARTIFICIAL INTELLIGENCE IN SPORTS
Olympic organizers unveiled their strategy to use artificial intelligence in sports, joining the global rush to capitalize on the rapidly advancing technology.
THE SUMMER AFTER BARBENHEIMER AND THE STRIKES, HOLLYWOOD CHARTS A NEW COURSE
“Barbenheimer” is a hard act to follow. But as Hollywood enters another summer movie season, armed with fewer superheroes and a landscape vastly altered by the strikes, it’s worth remembering the classic William Goldman quote about what works: “Nobody knows anything.”
NETFLIX NOW HAS NEARLY 270 MILLION SUBSCRIBERS AFTER ANOTHER STRONG SHOWING TO BEGIN 2024
Netflix gained another 9.3 million subscribers to start the year while its profit soared with the help of a still-emerging expansion into advertising, but caught investors off guard with a change that will make it more difficult to track the video streaming service’s future growth.
BOEING POSTS A $355 MILLION LOSS AS THE PLANE MAKER TRIES TO DIG OUT FROM UNDER ITS LATEST CRISIS
Boeing said this week that it lost $355 million on falling revenue in the first quarter, another sign of the crisis gripping the aircraft manufacturer as it faces increasing scrutiny over the safety of its planes and accusations of shoddy work from a growing number of whistleblowers.
WHAT YOU NEED TO KNOW ABOUT WRAPPING YOUR CAR
Gaze around the next time you’re stuck in traffic and see if you’re not surprised, maybe even a little saddened, by the monochromatic sea around you.
APPLE PULLS WHATSAPP AND THREADS FROM APP STORE ON BEIJING'S ORDERS
Apple said it had removed Meta’s WhatsApp messaging app and its Threads social media app from the App Store in China to comply with orders from Chinese authorities.
WALL STREET IS LOOKING TO TESLA'S EARNINGS FOR CLUES TO MUSK'S PLAN TO RESTORE COMPANY'S WILD GROWTH
But Wall Street was unimpressed and will be looking for other answers from CEO Elon Musk when Tesla releases a report on its first-quarter finances after the U.S. stock market’s closing bell Tuesday.