Seventy-Five Years Of Porsche

A Celebration Of An Extraordinary Success Story

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In 1948, Ferry Porsche realised his dream of a sports car with the Porsche 356 ‘No. 1’ Roadster. It marked the birth of what was to become a legendary brand and laid the foundation for an exemplary success story. In 2023, the sports car manufacturer will mark its 75th anniversary with worldwide celebrations and the Porsche Vision 357.

“75 years of Porsche stand for pioneering spirit, passion and dreams. We are celebrating together with people who are inspired by dreams,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. The celebrations kick off with the special exhibition ‘Driven by Dreams. 75 years of Porsche sports cars’ in the ‘DRIVE. Volkswagen Group Forum’ in Berlin. The exhibition runs until 10 September and visitors will have the opportunity to immerse themselves in the visions and ventures of Porsche’s success story and to make a record of their own dreams and values using a digital module.

‘Driven by Dreams’ defines the essence of the brand, and the slogan also reflects the approach with which the people behind Porsche work every day to fulfil the dreams of customers around the globe. “We are proud of our heritage. It is the foundation for a successful future. We associate our heritage with innovation and progress and continually add extraordinary new moments to the unique Porsche story,” explains Blume.

A LOOK BACK AT THE CONCEPTUAL JOURNEY TO THE FUTURE